Software: No customer wants software!
Most customers prefer not to buy software. Enterprise software is way too complicated, difficult to maintain and generally disappointing for users. EVERYONE needs to solve problems. Some know what problems they have and some do not. Those that do know their problems are looking for solutions. What is a solution? It’s the answer to the problem. That’s it…. So, here is a quiz… A company needs to sell more of its products. How do you solve that problem? DON’T tell me that the company needs customer relationship management (CRM) software – it really does not need software.
So, there is your answer… no one really needs software. Everyone has problems and if you figure out a way to solve their problems, you may be able to sell them the “way” to solve their problems.