Product Knowledge!

Regardless of how well-known your company’s brand is, or how great your company’s product is, you (i.e., the salesperson) need to know your company’s product to the extent that your customer expects you to. If you are in inside sales or lead generation then you need to know

– product capabilities (i.e., what it does for the customer’s business)

– the sales pitch (i.e., why the product is good for the customer’s business)

– the elevator pitch (i.e., 30 second sales pitch)

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