E-mail Tactics for the Smartphone Age


If most of your official (i.e., work-related, important etc.) e-mails have these two qualities, then you do not need to read any further.


I am beginning to realize the following regarding my own usage of e-mail:

– the e-mails that I send tend to be relatively long
– the e-mails that I receive tend to be relatively short (with words like “sounds good”, “agreed” etc.).

These days it seems that many read and reply to e-mails on their iPhones, Blackberries and other smartphones. In addition most readers do not have a lot of time to read or write e-mails. The challenge then is to craft an e-mail that is direct (to-the-point) as well as concise. Whether your e-mail contains a request or marketing communication, your goal is to convey the message quickly and with minimal usage of words.

It is not easy to be direct and concise in your written communication –  we need to develop the “direct and concise” writing style if we want our e-mail communication to be effective.

Do you agree?

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