Social Media Marketing – What is it?

Earlier today I heard one of the client’s executives walking past our conference room say “oh wow, since you guys are talking about social media marketing, it must be cool stuff .. I want to be in YOUR meeting.” That was a revealing comment because it gave me more evidence that the term “social media” has entered the corporate lexicon. Later in the day, a friend of mine and also a top executive at a tech company, mentioned that he wanted to get a better understanding of social media marketing.  Let me see if I can explain social media marketing.

I like to compare “traditional media” with “social media”.  Traditional media is content created by companies – either media companies like newspapers, magazines, television broadcasters or non-media companies like your friendly automobile company, or hotel chain etc. Social media is content that is created by … society .. i.e., you and me!  … writing on a Facebook wall, writing or commenting on a blog are examples of social media.  Social media marketing is the use of socially generated content to build awareness of a product/service etc.  Writing a blog post about a product or service, posting updates on Twitter etc. are examples of social media marketing.

You may ask: what does web 2.0 have to do with social media or social media marketing?  Web 2.0 is a general term for technologies that enable normal ( ;)))  ) people like you and me to create our own content.  Technologists like to use the words “interactivity and interface” to describe the main characteristics of web 2.0.

Do you have a better understanding of social media and social media marketing now?

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