Archive for the Product Knowledge Category

Twitter – What & Why

Posted in Product Knowledge, Twitter on June 25, 2009 by Shankar Saikia

Whenever I ask my friends whether they are on Twitter I get answers like:

“I don’t get Twitter”

“It’s too complicated”

I made the following 30-second video to try to demystify Twitter – take a look:

Twitter: 30-second Overview

Vodpod videos no longer available.

more about “Twitter – What & Why“, posted with vodpod

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Product Knowledge!

Posted in Product Knowledge with tags , on May 4, 2009 by Shankar Saikia

Regardless of how well-known your company’s brand is, or how great your company’s product is, you (i.e., the salesperson) need to know your company’s product to the extent that your customer expects you to. If you are in inside sales or lead generation then you need to know

– product capabilities (i.e., what it does for the customer’s business)

– the sales pitch (i.e., why the product is good for the customer’s business)

– the elevator pitch (i.e., 30 second sales pitch)

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